Class Details Understanding Business Identity Theft and Its Importance for B2B Firms Date: 12/5/2024Start Time: 10:00 AM PTEnd Time: 11:00 AM PT Business identity theft is a growing threat that poses significant risks to companies, especially those serving small business customers. This form of fraud can severely impact a company’s financial health and reputation. For B2B firms, understanding and mitigating business identity theft is crucial to protecting their clients and maintaining trust. This webinar will explore the definition of business identity theft, its implications, and why it’s critical for B2B firms to address this issue proactively. Instructors: Li Mao and Anna WhitenerLi Mao is a product manager of Experian’s Sentinel Fraud suite, designed to help lenders pass more applications on their best legitimate customers without sacrificing the ability to identify fraudulent intent.Li has 10 years of experience as a product leader and spent the last 9 years at Experian working with our strategic client partners on Commercial Fraud and Identity.With more than a decade of experience, Anna Whitener is a strategic marketer with a strong technical background in Digital Transformation, SaaS technology, and data-driven Go-to-Market strategies. With a knack for making complex technology sound approachable, her natural talent and passion for storytelling serves her well in blending an evolving digital landscape with trusted techniques to meet, clients, prospects, and sales teams where they are with messaging that will resonate. Anna has been with Experian for two and a half years and currently works on consumer and commercial fraud products for the Financial Services and Data team. Event Sponsor: NACM Commercial Services Course Level: I - Intermediate Credits: CEU: 0.100 CCE: 0.100 Location: Webinar Price: Members: $0.00 Non-Members: $0.00 *Price is for admission only. Some events, especially college credit classes, have additional costs associated with materials, such as text books. See the event comments above for more details. Membership discount eligibility is at the discretion of the event sponsor. Cancellations will be accepted for full refund no later than five working days prior to event — substitute attendees accepted up to day of event.